Branding guidelines and template usage

Moreover, brand guidelines maintain consistency in what a brand looks, feels, and sounds like. That being said, here are 10 brand guidelines templates that will help you create a useful and professional document that represents your brand. Pick your favorite and start personalizing with your own content.

This simple brand guidelines template has it all: the imagery, the contemporary style, and even a cool jellyfish. The reason I like this one so much is that it manages to pull off a simple look yet remains highly detailed. This corporate guide style template is made for more minimalist brands.

But, as simple as it looks, it definitely gets the job done. And you surely agree with me that its impact is great: the combination of the colors, the white space, and the abstract images have a soothing tone.

For this brand guidelines template, I think any sort of company that sells something like skincare remedies, soaps, clothing, or even home decor could easily use it. There are a lot of applications and potential for this one. Tech companies often have a lot of information to display in their brand manuals.

So, it can be a real struggle to encapsulate it all in an easy-to-follow format. But who knows? With a bit of creative editing, a few pictures replaced, and your specific brand guidelines, it might just work in a lot of other industries. Give it a shot. And all the ways in which it can be used.

This modern corporate style guide template could be the perfect option for you, allowing you to easily share what your company stands for and other essential elements that define it.

Then, when you are done with the editing part, ensure that you send these corporate identity guidelines securely to everyone working for your company. It will help you have more consolidated brand communication across all your channels.

This blue-themed corporate style guide template is the perfect example of how something can be corporate and visually pleasing at the same time. To put it simply: this thing is fun to look at. The colors, abstract shapes, and dark theme is very visually pleasing. Speaking of which, if your brand is more on the artistic side, grab this style guide template and customize it to your needs. This corporate brand guidelines template still works well with any corporate agency, but I think it can also be used for a more laid-back brand.

Change any element with just a few clicks. The cool thing about making your brand book on our platform is that you can add interactive elements to it. Add hyperlinks for extra information, GIFs, videos, and even virtual tours of your office. Beautiful is not necessarily the most important aspect of a brand book. Yes, it should be pleasing to the eye, but the emphasis should be on the message and the content. Then again, you can edit it in any way you want. But, more on that later in the article.

One of the unique aspects of this elegant design style guide template is that it carries the same uniform layout from front to back. If you want to go a step further in solidifying you brand, name your primary color. In doing this, it creates an air of importance around your brand, while claiming the color as your private territory.

This brand guidelines tip is so simple that it almost feels like cheating. If nobody on your team has graphic design skills, consider hiring a professional to nail down the most important parts of your brand.

For a young business, this might feel like a steep investment, but as you know by now, your brand is a huge deal. Look for more affordable options on freelance websites like 99designs , Fiverr , and Designhill.

Every little detail counts, from your primary color all the way down to the font you use in your company emails. Guidelines are especially helpful if you partner with other businesses that will be using your visual brand elements, like in promotions and advertisements. And as your business grows and matures, this will help to build a trustworthy and reliable experience for everyone who engages with it — which means more customers and more profits.

Your ecommerce website design is important when your business relies on making its revenue from online sales. We explai…. Just like pretty much everything else on the internet, your Instagram bio is all about making that impactful first impr…. Learn what are customer interviews, how they benefit you, a seven-step process for conducting them, and top FAQs. Oberlo uses cookies to provide necessary site functionality and improve your experience.

By using our website, you agree to our privacy policy. Skip to article content Post contents. Asana 2. Nusr-Et 3. Wolf Circus 4. Urban Outfitters 5. Google Marketing Platform 6. Uber 7. Alienware 8. Audi 9. Carrefour Shazam Using branded elements to carry throughout all of your brand collateral reiterates brand stability.

These are very forward-thinking, financial-based brand guidelines that many conservative companies can use as a jumping-off-point. Even though the University of Dayton has incredibly conservative brand standards, they managed to find a coherent way to market themselves in a way that is relatable to their market: all while maintaining their brand integrity.

Company: Jones Soda Co. Identifying your products as specific brand colors is another great cohesive branding style. Companies often separate their products from their brand guidelines, but Superbig Creative found a seamless way to combine everything into one. My goal with this article was to show you a collection of some brands that are doing it right. These are just a few of the many brand guidelines that I found interesting available on the internet.

Please feel free to follow the links I have provided to the either the companies or agencies to see some other amazing projects. Do you know of a great brand guidelines document out there that we missed? Maybe one that you worked on? Simon is Content Harmony's former lead designer and now works as a Director of Marketing. Website: Twitter: simonandrys. Overview 1. Cohesive Brand Guidelines 2.

Typographic Brand Guidelines 3. Extensive Brand Guidelines 4. Minimalist Brand Guidelines 5. Grid-Based Brand Guidelines 7. Inspirational Brand Guidelines Brand integrity is a fragile thing, so it needs to be treated as such. Customize the assumed defaults inside of 1brand.

Save and share your new brand guidelines with your team, vendors, etc. OK, now back to the brand guidelines examples: Cohesive Brand Guidelines 1. Typographic Brand Guidelines 6. Extensive Brand Guidelines Minimalist Brand Guidelines OntraPort Company: OntraPort. Grid-Based Brand Guidelines